where I crafted interactive experiences for pharmaceutical clients and supported the MVP of the first social app for medical professionals. Later, I helped revitalize a classic American travel brand—work that earned recognition from partners including the New York Times. California's call brought me, first, to social media-driven e-commerce, expanding my toolkit across visual design, art direction, and digital strategy.

As my career evolved into venture-backed startups— first contributing at a company backed by Richard Branson and John Doerr, then stepping into my first leadership role at a Sequoia-funded Forbes "Next Billion Dollar" company— I was quietly building a secret weapon: a holistic approach to design that transcends traditional boundaries. With a degree in Visual Communication Design and advanced training in UX and Product Management from General Assembly, I've become something of a translator between brand aspirations and product realities.

At Centerfield, this approach helped me transform a one-person design operation into a strategic five-person department that built an initial MVP into a business-defining feature. Throughout this journey, I've discovered that visual design and creative direction, when anchored in deep user understanding and strategy, become essential pillars of truly human-centered products—creating the invisible architecture that helps technology feel intuitive, meaningful, and, occasionally, even delightful.